Legal
Privacy Policy
for inseratportal.ch and all subdomains
Official version: German
This English translation is provided to transparently explain how we process personal data. In case of discrepancies, the official German version shall prevail.
View the official German Privacy Policy1. Controller
The controller responsible for the processing of personal data within the meaning of the Swiss Federal Act on Data Protection (FADP) is:
This Privacy Policy applies to inseratportal.ch and all associated subdomains.
2. Legal Basis
Personal data is processed in accordance with:
- Swiss Federal Act on Data Protection (FADP)
- Where applicable, the General Data Protection Regulation of the European Union (GDPR)
3. Principles of Data Processing
Personal data is processed exclusively insofar as this is:
- necessary for the operation of the Platform
- required for the performance of contractual obligations
- based on voluntary information provided by users
- required due to legal obligations
Processing for other purposes does not take place.
4. Types of Data Processed
Depending on the use of the Platform, the following data may be processed in particular:
- Master data such as username and email address
- Profile data and published advertising content
- Contact details such as telephone number or messenger information
- Payment and transaction data related to credits
- Communication data
- Usage and access data
- Technical data such as IP address, timestamps, log files, browser and device information
5. Purpose of Data Processing
Personal data is processed in particular for the following purposes:
- Registration and management of user accounts
- Publication, management and display of ads, banners and clubs
- Payment processing and credit management
- Prevention of misuse, fraud and spam
- System security and stability
- Communication with users
- Compliance with legal retention obligations
6. Hosting and Server Log Files
The Platform is hosted by external hosting providers.
Technical data and log files are processed automatically, in particular:
- IP address
- Date and time of access
- Accessed pages and files
- HTTP status codes
- Browser and device information
This data is used exclusively for system security, error analysis, stability and prevention of misuse and is not merged with other data.
7. Cloudflare
Services provided by Cloudflare Inc. are used to secure and optimise the Platform, in particular:
- DNS services
- Content Delivery Network (CDN)
- DDoS protection
- Security and performance optimisation
- Cloudflare Web Analytics for cookie-free measurement of page views and loading performance
Cloudflare processes technical access data such as IP address, header information and timestamps.
Cloudflare Web Analytics measures page views and loading performance without cookies or local browser storage. It does not create individual user profiles or cross-site histories.
To improve the Platform, we also analyse user journeys, clicks and scrolling without cookies. A sample of user sessions is recorded; input fields are masked.
Processing is carried out for the security, stability and protection of the Platform as well as privacy-friendly audience and performance measurement.
8. Bot Protection
A bot protection solution from Cloudflare is used to secure forms and prevent automated access.
This distinguishes between human users and automated systems.
9. Delivery of Images and Videos
Images and videos are delivered via external CDN and streaming infrastructure.
When media is accessed, technical access data such as IP address, browser information and timestamps are processed insofar as necessary for technical delivery.
No further analysis or profiling takes place.
10. Cookies and Local Storage
The Platform uses exclusively technically necessary cookies.
These cookies are required for:
- Authentication and login
- Session management
- Security functions
- Protection against misuse and attacks
Technically necessary cookies cannot be disabled, as the functionality of the Platform would otherwise not be ensured.
In addition, technically or functionally necessary information is stored in the browser's Local Storage or Session Storage. This includes in particular the selected language and appearance, user-interface preferences, temporary product and view caches, and synchronisation of a logout between open tabs. This information remains on the device used until it is replaced by the Platform, removed after serving its intended purpose, or deleted through the browser settings.
11. Google Search Console
Google Search Console is used for technical search analysis and optimisation of visibility in search engines.
No cookies are set and no personal data of website visitors is processed.
12. Online Presence in Social Media
The operator maintains online presences on social networks.
When visiting such presences, the data protection provisions of the respective platform operators apply.
No data from social networks is combined with user accounts on inseratportal.ch.
13. Payment Processing
Payments are processed via external payment service providers.
The operator does not have access to full payment data such as credit card numbers or comparable sensitive payment information.
Transaction data is stored exclusively to the extent required by law.
14. Data Transfer Abroad
Personal data may be processed or transferred abroad where this is necessary for the operation of the Platform.
It is ensured that an adequate level of data protection exists or that appropriate legal safeguards are provided.
15. Retention Period
Personal data is stored only for as long as:
- necessary for the respective processing purpose or
- legal retention obligations apply
After the purpose ceases or legal retention periods expire, the data is deleted or anonymised.
Deleted listings and account data are retained separately for investigation and evidentiary purposes for up to 3 years from the date of archiving and are then deleted, unless a statutory retention obligation or a justified blocking notice requires longer retention. Payment and receipt data (orders) are retained for at least 10 years where required by law.
16. Data Security
The operator implements appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, misuse or manipulation.
17. Rights of Data Subjects
Within the scope of applicable data protection law, data subjects have in particular the following rights:
- Access to processed personal data
- Correction of inaccurate data
- Deletion or restriction of processing
- Objection to certain processing activities
Requests must be submitted in writing to the controller.
18. Protection of Minors
The Platform is intended exclusively for persons aged 18 and over.
Personal data of minors is not knowingly processed.
19. Amendments to this Privacy Policy
The operator reserves the right to amend this Privacy Policy at any time.
The version currently published on the Platform shall prevail.
20. Applicable Law and Jurisdiction
Swiss law shall apply exclusively. Place of jurisdiction is Zurich.
21. Authoritative Version
The contract language is German. The German version is the official, legally binding and authoritative version.
This English translation is provided for transparency and information. In case of discrepancies or differences in interpretation, the German version shall prevail.